Two young certified strength and conditioning coaches with Crossfit follow their dream of becoming entrepreneurs. Peter Brasovan and Jared Byczko developed Crossfit Naptown to share their enthusiasm about the effects of changing your workouts daily. The idea is simple and it’s being used by the military and police trainers across the country. Constantly changing high intensity exercises with basic training equipment: barbells, pull up bars, rowing machines and stationery bikes.

Strength and Conditioning Programs Using Crossfit

Brasovan began by following Workouts of the Day (WOD, in CrossFit parlance) posted online, and exercised at CrossFit Chicago when his schedule allowed. Before long, he earned CrossFit coaching certification and went to work at the Chicago gym.

His enthusiasm caught the attention of Byczko, who was living in the Virgin Islands with friends when he started doing WODs on his own. He also became a certified coach, and the men began looking for a site for their own CrossFit “box.”

Although other CrossFit affiliates had established operations in Indianapolis, the partners identified a hole in the market and set their sights on a downtown location.

Why started business: “I literally fell in love with it,” Brasovan said of discovering the CrossFit community. And as a big believer in the benefits of the program—embraced by military and police trainers, among others—he wanted to help others see the light.

The concept is simple: constantly varied, functional movements done at a high intensity—though exercises can be adjusted to fit individual fitness levels. It’s also decidedly low-tech: CrossFit boxes typically are equipped with basics like barbells, pull-up bars and rowing machines.

Once Brasovan got Byczko hooked, their business degrees got a workout. The national CrossFit organization offers training for coaches and licenses its name, but affiliates are on their own from there.

The partners put together a business proposal, sales forecast and cash-flow projections. Then they rented a Delaware Street building that once housed an FBI tactical team, laid down about 2,600 square feet of rubber flooring and bought equipment.

We know the body develops faster when exercises are varied and the body is challenged. So, this is a great idea to change the workout everyday, what they call Workout Of the Day (WOD). I’m sure with this type of strength and conditioning program you never get bored, nor will your body. Take this concept and apply it to your own training, change your daily routine often, vary your intensity and run one day, bike the next. It should make your workouts a lot more interesting, fun and challenging.

Read more about these two strength and conditioning coaches at IBJ.com.

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